During the 20s, at the request of one of his employers, the poet Fernando Pessoa conceives an advertising slogan for the drink "Coca-Louca," which panics the authoritarian government of that time.

In the 1920s, poet Fernando Pessoa works as a copywriter for an advertising company. The owner of the company asks Pessoa to make a slogan for the drink "Coca-Louca" and his slogan provokes the church and the authoritative politicians but ultimately saves Portugal. This refined comedy is an imaginative story inviting the real man. Eugene Green’s symmetrical composition, intellectual satire of globalism matches with the dialogue in the film. [JANG Byungwon]